FlareFlow Perfects the 'Micro-Binge': How One App Is Redefining Mobile Entertainment
COL Group International's vertical drama platform transforms fragmented attention into immersive storytelling experiences
A glimpse into the production from our hit series, "99 Charms, 99 Heartbreaks", available on the Flareflow app.
LOS ANGELES and SINGAPORE, Dec. 18, 2025 (GLOBE NEWSWIRE) -- Remember when "just one more episode" meant staying up until 3 AM? Now it means swiping through one more 60-second chapter while your coffee gets cold.
FlareFlow, the vertical short drama app from COL Group International, has cracked the code on mobile entertainment. It serves up cinematic stories in under 90 seconds, with cliffhangers designed to make you swipe "next" before you even realize you're doing it.
"We're not competing for your couch time," says James Wang, CEO of FlareFlow. "We're winning the in-between moments."
The Three-Second Hook
Here's the genius: every episode ends on a cliffhanger, but you only wait three seconds for the payoff. Traditional TV made you wait a week. Streaming made you click through credits. FlareFlow makes you wait exactly as long as it takes to swipe.
The hook is immediate, the payoff is instant, and before you know it, you've watched an entire series during your commute.
This Isn't TikTok. This Isn't TV. It's Something New.
The content itself is where FlareFlow really shines. These aren't hastily shot phone videos or repurposed TV clips. They're professionally produced dramas built specifically for vertical screens.
Directors are getting creative with the format. Think continuous shots up spiral staircases, or tense conversations with faces stacked in extreme close-up. The 9:16 format isn't a limitation. It's a superpower.
"We're making something entirely new," says one FlareFlow creative director. "The vertical frame is more immediate, more personal. Your phone becomes a window directly into someone's life."
Global Reach, Instant Community
Under CEO James Wang's leadership, FlareFlow is expanding strategically across global markets. In Asia, the format feels like a natural evolution of serialized drama. In Western markets, it's introducing audiences to rapid-fire storytelling that feels refreshingly different.
The app has also fostered vibrant fan communities. Real-time comment sections and FlareFlow's social media presence (Instagram, TikTok, Facebook and Youtube) turn viewers into active participants.
"We're seeing fandoms form around shows that are collectively less than two hours long," Wang adds. "When you've watched 60 episodes, even 60-second ones, you care about these characters."
Binge-Watching, Reinvented
The average FlareFlow session lasts 15 to 25 minutes. It's binge-watching for people who don't have time to binge-watch.
As FlareFlow continues expanding globally, it's not just building an app. It's establishing vertical drama as a legitimate entertainment category, right alongside film, TV, and streaming.
Welcome to the era of the micro-binge!
About FlareFlow
FlareFlow is an international microdrama platform under COL Group International. The service combines advanced production workflows with a global creative network to deliver short-form, story-driven series for mobile audiences. Operating across more than 170 regions, FlareFlow continues to expand partnerships with writers, studios, and distributors worldwide.
Media Contact:
Samantha Teng
Assistant Marketing Manager
samanthateng@col.com
+65 8366 4626
Business Inquiries: For content licensing and partnership opportunities, contact the FlareFlow business development team at timothyoh@col.com
Additional Social Media: RedNote
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0dd83b09-c4d0-4fb5-b543-3f2a607c52d6
The "Micro-Binge" by Flareflow
Cinematic storytelling, reimagined for your screen. This moment from "99 Charms, 99 Heartbreaks" is part of how FlareFlow turns seconds into suspense and swipes into stories
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